Health and Goodness in a Bottle

We've been in the food and beverage world long enough to know exactly what goes into most "fruit juices" on the shelf. Artificial flavours made to mimic fruit. Synthetic colours that make an orange drink orange. Preservatives to keep it on the shelf for 18 months. And somewhere — buried in a tiny font — the actual fruit content: 10%.

We weren't okay with that. And honestly? We assumed most people weren't either — they just hadn't found a better option.

So we decided to be that option.

Frut Jus was born out of genuine frustration: frustration at the absence of clean-label, honestly-made fruit juice that tasted like it came from actual fruit, was packaged without mountains of single-use plastic, and was available somewhere other than an overpriced juice bar.

We set out to make something simple: juice you can trust, from a brand that doesn't hide anything.